I saved one of the best for last. Tara Hunt was one of the first people I followed on twitter (@missrogue) and she is the person that got me so excited about Social Media. She introduced me, along with many others, to the heart behind business. Her book The Whuffie Factor just came out and I will have my copy shortly! The following are the notes I took of her presentation. Because she is so Web 2.0, I was able to include her slideshow. (Notice how social networking works here?)
The idea of Whuffie came from the book Down and Out in the Magic Kingdom by Cory Doctorow
Favors added up and the society became one of Reciprocity
1. Turn the bullhorn around!
DellHell was a response to a failed attempt of Dell trying Web 2.0
Direct2Dell was how Dell turned it around. Instantly responding to customers
Dell created a blogger lounge where you could communicate with the CEO
The lounge became an idea storm. Dell used the ideas, giving the customers what they wanted, and the customers gave Dell the sales. (ex. Linux)
2. Become part of the community you serve
Who do I serve?
What problem am I solving and for who?
Why would they give a damn?
3. Create AMAZING customer experiences
10 Things to create AMAZING experiences
- The dazzle is in the details
- Go above and beyond (TED talks)
- Appeal to emotion
- Inject fun into the experience
- Make something mundane fashionable
- Let people personalize (moo cards)
- Be experimental
- Simplify (37 Signals)
- Make happiness your business model
- Be a social catalyst
4. Embrace the chaos
Balance security with the need for openness
Be better prepared for the unexpected
Join the conversation and be welcomed
Opportunity for collaboration
Create supporters you didn’t know you had
Whuffie is a gift economy
5. Find a higher purpose
Born from passion? Born from need?
Find how to give back to the community
Do well by doing good
Value something bigger than yourself, change the world!