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Currently Browsing: Business

Zappos Tour

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! One of the first people I friended on twitter was Electra (Christa Foley irl), who as it turned out was the Recruiting Manager for Zappos in Las Vegas, Nevada. She definitely used twitter for business, but she was still fun and interesting to follow. I knew Zappos was pioneering a revolutionary approach to customer... read more

The Whuffie Factor (Web 2.0 Expo Notes)

5 Components of Whuffie 1. Turn the bullhorn around! 2. Become part of the community you serve 3. Create AMAZING customer experiences 4. Embrace the chaos 5. Find a higher purpose read more

The Social Media Trilogy (Web 2.0 Expo Notes)

Three vital components to building a successful online strategy by Gerardo A. Dada 1. Build a Social Media Strategy 2. Build a Community 3. Roadmap for Success 2007 it was “why?”, 2008 was “try”, 2009 is embrace. read more

Darwinism On The Web (Web 2.0 Expo Notes)

Sören Stamer of CoreMedia led one of the most inspiring talks about the need to evolve business paradigms to fit the changing world. Marketing has shifted, the way people want to be engaged has shifted, and only the companies that realize this have a hope to remain competitive in the coming years. read more

Use it or Lose it: Business Values of RIAs (Web 2.0 Expo Notes)

Step 1 – Understand the End User Step 2 – Do Not Hope for Silver Bullet Design Step 3 – Do Not Hope Developers Will Make Good Design Step 4 – Do Not Build For Everyone Step 5 – Plan for Imperfection Step 6 – Value Product Over Process read more

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